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Branding and visual identity

A brand identity is the system a customer recognizes before reading a word: the mark, the colors, the type, the packaging and the way they repeat across every touchpoint. Mozaik designs that system and rolls it out, in Arabic and English, so the brand looks the same on a shopfront, a cup, a story and a LinkedIn post.

  • Logo and markPrimary logo, Arabic and English lockups, icon and clear-space rules.
  • Color and typographyPalette, Arabic and Latin type pairing, usage rules for print and screen.
  • Brand guidelinesA working document the client's own team and suppliers can follow.
  • Packaging and collateralCups, bags, boxes, menus, uniforms, signage and stationery.
  • LocalizationArabic naming, tone and typography built as a language, not a translation.
  • RolloutTemplates for social media, presentations and print, ready for day one.
Branding and Visual Identity

Start a brief for this

01DiscoverYour customer, your competitors, your data and the brief.
02DirectionTwo to three visual routes, presented with real applications.
03BuildThe chosen route developed into the full system and guidelines.
04RolloutFiles, templates and a handover session for your team and suppliers.
Selected results
Gzala Camp: two seasons of ticketed nights
Identity and ticketed events

Gzala Camp: two seasons of ticketed nights

5,522 tickets and SAR 1,314,984 in sales across 30 event nights.
Fattah Fusion: full rebrand
Branding

Fattah Fusion: full rebrand

Identity, food styling and social design across every touchpoint.

All services

Common questions

How long does a brand identity take?

A full identity with guidelines and packaging usually takes six to ten weeks from brief to handover, depending on the number of applications.

Do you design Arabic logos?

Yes. Arabic and English lockups are designed together as two languages. The Arabic is never a transliteration of the English mark.

Have a project in mind?

Tell us what you are planning next. Your brief reaches the team directly and we reply within one business day.

Start a brief