Bring customers to Sprout's new Riyadh branch from its first day of trading.
The launch end to end: opening event management, entertainment, giveaways and activities, photo and video coverage, creator visits, launch content, and geo-targeted Instagram advertising around the branch.
Event branding, on-ground coverage, giveaways and launch coordination on the day. Launch content and geo-targeted Instagram ads before and after. Separately, a fully AI generated film for Saudi Founding Day.
1,349 orders in the first nine trading days, 19 to 27 June 2025, on SAR 605 of Instagram spend. Within three weeks the branch reached 190 orders a day.
Measured from Sprout's POS data and compared with two established Sprout branches over the same dates.
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